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24. April 2018

Annata announces strategic expansion of Annata 365 to enable innovation in automotive customer experience.
New Annata Solution Accelerator, Annata 365 for Digital Engagement based on Microsoft Dynamics 365 accelerates time to value through the automotive marketing and CRM value chain.

Hannover Messe, Germany April 24, 2018 — Annata announces it is using Microsoft Dynamics 365 for enabling automotive manufacturers and national sales companies to connect their digital marketing engines with their dealer networks. With this expansion, Annata is offering a new Solution Accelerator – Annata 365 for Digital Engagement, which is designed to use the powerful features of Dynamics 365 and the deep industry knowledge of Annata to provide OEMs and NSCs with tailored solutions to maximise their investments in Dynamics 365 and enable a seamless process from omnichannel lead
generation to dealer sales. Annata and Microsoft have been business partners for over 15 years, and with this new enhanced collaboration, scenarios are now better supported for the OEM to end-client consumer interaction that facilitates and enhances Digital Transformation along the value chain. “Our expanded collaboration with Microsoft enables us to jointly engage OEMs worldwide to drive the connected journey from lead generation to customer satisfaction said Jóhann Jónsson, CEO and co-founder of Annata. “Annata and Microsoft share a vision to help
OEMs, NSC, dealers and end-customers get value from their data. Together we can unlock incredible opportunities for innovation, providing our customers with a universal platform to support many important business initiatives.” “Microsoft is committed to meeting our customers’ needs today, while helping them bridge to the future. Annata Solution Accelerator for Microsoft Dynamics 365 offers a robust solution for our customers to move the value chain into the digital world and continue to benefit from future technology developments,” said Caglayan Arkan, General
Manager, Worldwide Manufacturing at Microsoft. This new offering will be available directly from Annata and through their certified partner channel.
About Annata
Annata is a Global ISV and consulting and technology services company. Based on their deep and longstanding expertise in the automotive, heavy equipment, and industrial machinery sectors, they provide a fully integrated business management solution using Microsoft Dynamics 365, Microsoft Power BI, and Microsoft Azure. As one of a handful of top global Microsoft partners, they deliver a solution that is deeply embedded in the Microsoft ecosystem, providing functionality that helps manufacturers, distributors, dealers, rental companies, and fleet operators to deal with the industry pains and to transform their existing operations and processes to adapt to and embrace new technologies like IoT, machine learning, and the Cloud.