Customer Stories


Speedy Services creates a platform for further improvement with Annata 365 and Dynamics 365.

Speedy Hire Plc is the UK’s largest hire provider, with the widest range of tools, plant, and specialist equipment. It serves more than 46,000 businesses with safe, reliable hire equipment and services to enable the successful delivery of customer projects.

With over 3,500 product lines, it offers everything from everyday tools and equipment – such as hammer drills, reciprocating saws – to specialist assets, such as for lifting or powered access. From over 200 locations, its team of 3,700 colleagues deliver excellent customer service, including an unmatched nationwide fourhour delivery service.


Speedy was running on an older system which was nearing end-of-life. To continue to meet and improve its customer promise – and to meet its growth objectives – it needed a modern system.

It wanted greater rental fleet visibility to maximise asset on-hire time, thereby maximising hire revenue. It also needed real-time replenishment data to meet order fulfilment requirements. In addition, it wished to offer recommendations to linked products to grow secondary revenue.


Speedy evaluated options to modernise its ERP system. Microsoft Dynamics 365 offered everything it wanted: a modern, evergreen, cloud-based, composable solution that provided more than just finance and supply chain. With Dynamics 365, Speedy was interested in the flexibility to add omnichannel, customer service, and marketing, all running in the cloud and working together.

The team began a programme to move to Microsoft Dynamics 365 in 2020. Speedy implemented Dynamics 365 core finance and supply chain and Annata365, a Dynamics 365 add-on for rental services for its 2,000 employees across all 200 branches, including B&Q outlets.


Dynamics 365 is the core of a major digital transformation programme for Speedy. The new system went live in 2022 and brings the benefits of simplifying some of Speedy’s key business processes and significantly improving the user experience. Later phases will focus on reviewing and digitalising key processes to maximise the full potential of the new system.

The ability to see where the asset is and its status is key to keeping asset utilisation high, which results in more asset hire time and revenue. With this increased visibility and utilisation, Speedy has increased return on capital expenditure. Furthermore, it has increased workforce productivity for its front-office workers and engineers, while at the same time improving customer service and asset availability and lifespan by integrating with third party systems, such as those to predict stock holding requirements and improve utilisation.

More Customer Stories

Microsoft partner award
When you visit or interact with our sites, services, applications, tools or messaging, we or our authorised service providers may use cookies, web beacons, and other similar technologies for storing information to help provide you with a better, faster and safer experience and for advertising purposes.
Copyright © 2022 Annata. All rights reserved.